Want to improve your search rankings? Here are the latest advanced SEO techniques that will help you get past your competitors more quickly in 2019.
1. Optimize Your Site for Google RankBrain
A while back, Google announced their RankBrain algorithm. Sure, backlinks, keywords and other traditional signals are still important. But RankBrain is quickly taking over.
Here are two simple, easy-to-implement tips that are working great for me right now:
First, improve your organic click-through-rate (CTR).
Google RankBrain wants to see that lots of people are clicking on your site in the search results.
Next, improve your bounce rate and “Dwell Time”. Again, Google RankBrain wants you to publish a piece of content that makes their users happy.
And if users leave your site (also known as a “bounce“) after 3 seconds? That’s a user experience signal that tells Google that people don’t like your content. And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank. One tip that helps rankings a lot is to write compelling introductions that encourage people to take action.
We also recommend breaking up your content into mini, bite sized chunks.
2. Discover Untapped Keywords on Reddit
You’ve probably already visited “The Front Page of the Internet” before… also known as Reddit. But what you may not know is that Reddit is a keyword research gold mine.
Head over to Reddit. If you already know a subreddit where your target audience hangs out, head directly there and finally, scan threads for terms that appear again and again. If people are talking about these topics on Reddit, chances are they’re searching for those same terms in Google.
3. Copy Adwords Ads to Make Awesome Title & Description Tags
It’s no secret that compelling title and description tags get more clicks in the SERPS. More organic clicks=higher Google rankings, simple as that. But how do you know what people want to click on? It’s easy, just look at that keyword’s Google Adwords ads.
The Adwords ads that you see for competitive keywords are the result of hundreds of split tests.
Split tests designed to maximize clicks and you can use copy from these ads to turn your title and description tags into click magnets.
4. Steal Your Competitors Best Keywords
There are two ways to find keywords to optimize your content around. Enter random keywords into a tool.
Find the exact keywords that your competitors already rank for. Both approaches can work. That said, the simplest way is to steal your competitor’s best keywords. Find a competing site that’s already ranking well in Google. That way, you’re reverse engineering sites that already know what they’re doing.
5. Send Link Juice to Pages Sitting on Page 2 or 3
Step 1: Use Google Search Console to find keywords where you rank on the 2nd or 3rd page. If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume.
Step 2: Identify authoritative pages on your site. You can easily find the pages on your site with the most juice to pass around using an SEO tool called Ahrefs. Just enter your homepage URL into the tool and click “Search”
Step #3: Go to those landing pages and add internal links.
Finally, add internal links from those authoritative pages to the landing page that needs a boost.
There you have it, 5 simple and highly effective ways to take your SEO strategy and ranking to the next level.
If you’re still confused about how to go about your website SEO, then schedule a meeting with us and we will be happy to help.