The first question you should ask yourself when writing content is ‘who am I writing for?’
This will help you to write engaging text, as you are after all creating content to attract people. You need to do your analysis and find out who your audience is and who is it that will be interested in you articles? Who is looking for particular keywords? What are they interests? Where are they from and how old are they? How can I better engage with them?
Who is looking for those particular keywords? What are their interests? Where are they from and how old are they? How can I better engage with them?
Importance of analyzing your audience
Knowing your audience more intimately will make it easier to create content for them and there is a number of points you should consider while writing a post:
- What should be the text structure: easy to digest or more technical?
- What topics are the most engaging?
- What are the interests of your audience?
- What posts will make your audience become regular readers?
The key to success is to know your audience, as it will help you to create a better content, that will drive more leads and help you grow your business.
Tools to help you analyze your audience
We would like to share with you some tools and tips that will support your audience analysis. In order to get a better picture of who is visiting your website and reading your content, we recommend you to use the following:
The tool that every website should use to monitor visitor analysis is Google Analytics.
Google Analytics will provide you with a good insight into the characteristics of your visitors, including their age and gender; their interests; what language do they speak and where are they from. Moreover, this tool will tell you what time and day your website has the most users and information about which pages your visitors view the most and what device they are using.
You should check which blog posts drive the most traffic and decide what the next blog post should focus on to get the most engagement and increased visitors.
2. Social Media Analysis
If you are using social media to share your blog posts you can also analyze this audience through the channels analytics.
First of all, we would like to introduce you to Facebook insights – it is a helpful tool if you want to know more about people you are reaching on Facebook. Explore what posts on Facebook get the most views and what post are not very attractive to the users. Furthermore, you can test sponsored ads to check which ones are the most appealing and engaging. Here is a tutorial video how to use Facebook Insight.
Depending on the social media channels you are using for your business there are Twitter Analysis, LinkedIn Insights, YouTube Analytics and Pinterest Analysis. Remember to monitor audience analysis of each platform regularly.
Surveys are an excellent way to learn more about your visitors, as you can ask them anything you want and prepare a tailored questionnaire for your visitors. It can be a pop up on your website or you can send a survey invitation to your subscribers. There are many platforms online where you can easily and quickly create your questionnaire – here you can see some of them.
You need to get a decent number of participants to answer your questionnaire to have a clear audience overview and you will probably need to incentivise your visitors to spend their time on your survey. We advise you to create some prize draw or competition where people can win a prize or discount on your product.
4.Engage with your audience
Speak directly to your audience. If you can talk to some people in person it will help you to understand them better. Moreover, you can learn what your audience is thinking about your product, website and blog posts. Ask them what they like the most and what they would improve. They need to be able to share their experience and you must be a good listener.
Make sure that you have the “leave a comment” option on your blog posts. Your visitors will be happy to leave their opinion and discuss your blog post with other users. You can monitor what aspects of your blog are they talking about, which topics are most important to them and what subjects are the most engaging. Analyse your blog comment and do not forget about social media comments.
Analysing your audience isn’t easy as it might appear. All of these ways of analysis will add value to your business, as appealing content will bring more traffic to your website.
We hope that our recommendations will help you to create great blog posts. However, if you need help with audience analysis then contact Zoom Digital and we will be happy to assist you.