Does email marketing work? If you manage to use the right email marketing tips, the answer is a resounding yes. We’ve all received an email we immediately deleted, marked as spam or ignored altogether. If this is happening to your emails, you need to determine why. So, let’s discuss how you can improve your email marketing efforts.
Tip #1: Know and Understand Your Target Audience
Out of all email marketing tips that we’re going to talk about in this blog post, knowing your audience is the most important. It’s the starting point of it all.
The email messages that you send out to your subscribers need to be relevant to their interests. This can only happen when you know and understand your target audience well enough.
Tip #2:Build your subscriber list
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
Tip #3: Send Regular, Consistent Emails
Let’s face it, the last thing you want to be called is a spammer; especially when you’re trying to do legitimate email marketing. However, the fear of being accused of spam is irrational if you are sending out emails to subscribers who have willingly joined your email list. So do not hesitate to send out regular emails to your list because doing so almost always results in a higher number of sales.
Tip #4: Keep your emails out of spam folders
If your carefully constructed emails are flagged as spam, they’ll never see the light of day. Start off by making sure your recipients have opted into your emails so you aren’t running afoul of any regulations like the CAN-SPAM Act.
Beyond that, avoid using all caps, too many exclamation marks, and hyperbolic phrases (“ACT NOW BEFORE TIME RUNS OUT!!!!”). Poorly formatted HTML in your emails can also hurt how they’re handled.
Tip #5: Personalize Each Email
Email marketing works great when it comes to creating a unique experience for your prospect or customer. By leveraging the power of personalization, you can make them feel exclusive or special, which increases that chance of them doing business with you. According to email marketing company Campaign Monitor, emails that have a personalized subject line have a 26% more chance to be opened when compared to emails that have a generic, non-personalized subject line.
Tip #6: Keep Your Emails Short
Many email marketing tips you find online talk about improving the open rate of your emails, but very few discuss about keeping the attention of the reader once the email is opened. The point we’re trying to make here is, email messages that you write need to be clear and concise so that your subscribers get the message, and act on it.
Tip #7: Include interesting links and calls to action
The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks means no customers — it really is that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact (e.g., Find out more! Download Now! etc.)
For more information about email marketing and getting the best out of your email campaigns, schedule a meeting with us and we will be happy to help.