SEO tools are crucial to practicing SEO and grasping a better understanding of how the technology works, but most of the tools turn out to be very expensive. As a beginner, it is not necessary to start by buying a tool that costs a lot of money. Once you know what you’re looking for and know what you’re doing, then you can move on to something advanced. To begin with, utilize the free SEO tools out there and you’ll be surprised at just how many quality tools SEO professionals give out for free. Below are some of the top choices for beginners:

Google Analytics

A great tool to get you started. Even the most advanced professional with a full-time SEO  job use Google Analytics. An absolute blessing of a tool, Google Analytics will definitely provide you with a sense of what needs to be measured (website traffic, conversions, audience, etc.) and therefore what is important.

This data includes, but is not limited to:
• Traffic to your website
• Sources of traffic
• Frequency of traffic
• Best conversion key terms
• Number of impressions

Google Analytics gives you access to real time traffic data that can be analyzed and used to make crucial decisions such as whether or not to have better targeted ads on your PPC campaigns, improve your keywords to increase organic traffic, or improve sales.

Besides this there are several other SEO tools available:

SEO by Yoast
This is one of the most popular SEO plugins to install on a website. It helps walk the user through the different steps of SEO to make sure that you’re optimizing each and every web-page. This works best when you’re focusing on optimizing the content on your website.

DeepCrawl will “crawl” any website to the deepest level and provide accurate information about a variety of topics. This tool categorizes the information by indexation, content validation universal and site explorer. It is an incredible tool to help track all the technical issues that might be preventing the website from doing better in the SERPS (Search Engine Result Pages).

Google Trends
Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.

SEO Quake
This is probably the most basic tool, but also one of the most important from a SEO standpoint. This tool provides a website’s vital information including its page rank, the number of indexed pages and backlinks the site has, and its age.

PageRank Status
You can download a free browser extension to help you see the PageRank of every webpage you visit. This will help beginners get a sense of where the website ranks on Google (it doesn’t always mean that one website is better quality than another, but it does mean it is more established). This is a great way to find authoritative link building opportunities. You can see SEO stats, site info, page info and page speed all by just clicking on the plugin.

Bing Webmaster Tools
You can’t forget that Bing is still the number three search engine out there, so optimizing for it is extremely important. Bing has a few different features than Google Webmaster Tools, but for the most part it serves the same purpose—giving you insight as to the number of clicks, links, indexing, etc.

For more information about ranking your keywords and your website higher on search engine results, get in touch with us today.