1. Flat Design
Flat Design is a minimalist design approach that features the use of clean and open space, bright colors, and simple two-dimensional illustrations.
This style of design started off as just another trend, but over the years, it’s grown to become the standard for web design.
The rise of flat design can be attributed to the need for fast-loading websites that provide users with an enjoyable browsing experience on both mobile and desktop.
This style of site is also preferred by many users from a UX perspective.
Reducing the clutter and unnecessary ornamental parts of a design helps users to focus on the important parts and make it easier to navigate.

2. Sketch as the Go-to Web Design Software
Over time, there’s been endless, polarizing debates in the tech world; Mac vs. PC. GIF vs. JIF. Apple vs. Android.
For those in the web design space today, we find ourselves in the midst of a battle for top design tool: Photoshop vs. Sketch.
For years, Photoshop was the go-to tool for executing web design, however, over the past few years, Photoshop has begun to lose ground to Sketch.

3. Broken Grid & Asymmetrical Layouts
Recently, web design has put a lot of emphasis on designing within a set grid.
A grid system helps designers maintain alignment and consistency throughout a design and frankly, makes it easier for developers to bring it to life.
However, we are beginning to see designers break outside of the standard grid more and more. This helps designers have more creative freedom with their work and create another level of hierarchy on a page.
Creating this extra level of hierarchy is extremely helpful when it comes to guiding a user’s eyes down a page and pulling them into the most important actionable parts of your site and frankly, it allows for more intriguing and unique designs.

4. Conversational Bots & Machine Learning
Last year, we talked about the rise of conversational bots and machine learning on websites.
Since then, chatting with bots has become second nature. We’ve seen huge advancements in artificial intelligence and the capabilities of bots.
We see it every day when Google gives us auto-suggestions or when Facebook asks us if we would like to be tagged in a photo.
Many companies are seeing the benefits bots can bring to their organization including:
Greater convenience by giving users instant responses and filtering them to the appropriate contact based on their issues

5. White Space
As mentioned above, web design is moving in more of a “less is more” mindset.
That means we’re seeing websites opt for simpler layouts with greater amounts of white space. White space (also referred to as negative space) is simply the empty space on a page. Think of it as the breathing room around page elements.
Using white space to separate the different sections on your pages helps improve readability and makes it easier for users to digest important information.

6. Animated GIFs
Today’s user is in an “instant gratification” mindset when it comes to finding the information they’re looking for.
That means we only have a small window of time to capture their attention and provide them with what they’re looking for.
This is where animated GIFs really shine.
GIFs can convey complex ideas in a short period of time while being engaging and entertaining. An added bonus is they also work on most browsers and mobile devices, making them accessible to everyone.

7. Design Systems
Simply put, a design system is a collection of reusable components guided by a set of rules, constraints, and principles.
Over the last year, these systems have become an important piece of many teams.
Major companies have led the design system charge by building out in-depth systems and even dedicating pages on their sites to them for everyone to see.
When implemented, design systems help teams reduce inconsistencies and speed up your design process.

For more information about website design and development, visit www.wewantzoom.com