The prevalence of Christmas related online promotions and campaigns increases every year with advertisers desperate to compete and get consumers attention. There are ‘festive’ campaigns everywhere using a variety of channels including email, social media posts, YouTube videos, TV advertising etc.
So what have you done across your social media channels to add Christmas sparkles to attract your audience’s attention and promote your products? If you’re struggling for ideas here’s some suggestions to make your social media festive and merry during the holiday season.
1. Profile and Cover Pictures that Reflects Christmas
Clearly your profile and cover pictures need to represent your brand. However, if you want to get your visitors in the festive spirit you better start with replacing pictures that reflect the Festive season. During holidays, people browsing social media more frequently and creative Christmassy cover image to keep them interested in staying on your page and looking for special offers or gift ideas.
2. Cover Picture as a Billboard
Moreover, you can use a cover photo as you advertising platform and provide the information you would like to promote during the festive season. Undoubtedly you’ll have relevant offers your visitors would like to hear about or a seasonal product you would like to promote.
3. Create a Happy Holidays Offer
As we all know Christmas is one of the biggest buying periods of the year. That is the great time for your business to generate more sales. Discounts and offers attract visitors and to capture their attention use messages, such as: buy one get one free, special offer, limited time discount, get a free voucher.
4. Ideas for Christmas Gift
The festive season is a great opportunity for you to be more creative with your advertising and promotions and encourage your audience that your brand has the best Christmas gift ideas. Share a creative picture of the product across your social media channels with a compelling reason why people should buy it.
5. Share the joy of Christmas
Everyone loves tips and advice so one effective idea is to share interesting posts to help people celebrate and get the most from the Holiday season. Give you visitors some tips about festive decoration, food recipes, ideas for gifts and much more. Your audience will not only get excited about the season, but moreover about your brand.
6. Make a Wish Come True with Festive Competition
During the holidays you have an opportunity to engage with your existing and potential customers on social media. Do not miss a chance to communicate with your audience, built trust for your brand and generate new leads.
Create competitions on social media to drive engagements, shares and like and encourage your customers to get involved and win prizes. Here is great example is shown by Waitrose
People love videos. Let your audience feel the magical atmosphere of Christmas holidays by posting beautiful videos.Your film should be short, Christmas related, positive, touching and make them smile. All these criteria will help to make your video shareable, but don’t overtly promote your product or brand.
Above all, do not forget to take advantage of the Festive seasons to boost you marketing campaigns. Think what your audience would like to get for this Christmas. Give your audience the holiday magic and in return, they will be loyal to your brand.
Social Media is not always easy. We can help you to make the most of this recourses and create a marketing campaign for your company. Contact us today to find out more about our digital marketing services.