SEO (search engine optimization) is an ever-changing discipline. It’s Google’s business to make optimizing your website as difficult as possible – their focus is on providing users with access to the best, most popular and most useful sites on the web.

It’s difficult to trick your way up the SERPs (search engine results pages). However, by understanding how Google ranks pages and applying some white hat SEO techniques, it is possible to earn a more favorable Google ranking.

Here are five easy wins to optimize your website and improve the user experience along the way.

Research keywords

This is an article about SEO wins, but it’s important to understand that website optimization cannot be achieved without at least a little work. Lay the groundwork and research the keywords relevant to your sector. Think like a potential site user, customer or client. What might you search if you were looking for your company’s products or services? Once you’ve compiled a list of relevant keywords, you can use Google Analytics to find out how you rank for each term. This will inform your future SEO efforts and allow you to set achievable targets.

Improve site content

In times past, the quickest way to improve search engine ranking was to stuff as many keywords into each page as possible. The same is no longer true. Instead, Google now rewards content that it views as relevant, useful and of a high quality. Take a little time to improve the content used on your site. Flesh out brief or incomplete sections, make sure that you’re providing relevant, useful information and – above all – ensure that each piece of content is unique.

Build a blog

A blog is a great way to populate your site with relevant, unique and high quality content on a regular basis. Build a blog for your site through the likes of WordPress and update it regularly. If you don’t have the time to write regular blog content, then engage the services of freelancers or marketing agencies to do so for you. Blogging services can be comparatively inexpensive, and have a significant impact on your site’s search engine ranking.

Analyze user journeys

Google wants to direct users to the best content it can, and that means that a site’s user experience has a major bearing on its search engine ranking. Poor UE will see your site ranked accordingly. Analyze the user journey through your site and look for any roadblocks along the way. Clear these blockages and streamline your existing processes to see Google reward you for your efforts.

Contact bloggers

Google rewards websites that are linked to by other users in a legitimate, organic fashion. A great technique for building organic links is to contact influential bloggers and social media influencers in your sector. Ask a blogger if they’d like to guest blog on your site. They’ll usually agree, as it means they’ll get free exposure to your site visitors. They’re also likely to post links to the blog on your site via their personal website and social media channels, helping to build those beneficial links. You can also contact bloggers with the offer of review copies of your products and services. All you’ll ask for in return is a review featuring links back to your site – great for publicity and great for SEO.

These five techniques will all help to optimise your website, but in truth there is no quick win where SEO is concerned. It takes a holistic approach to see a site rise up the search rankings and stay there. If you’d like to bring your website to the attention of thousands of potential customers, clients and users, contact Zoom Digital today and see how we can help.