If you’re at a crossroads and unsure which direction to take, we’ve got you covered. We’ve compared five major categories within both apps to help you decide which one is the best fit to market your business.

Instagram vs. Snapchat
Instagram will be a better option for most businesses. It offers cheaper advertising options, free analytics, and a public profile, making it easy for anyone to access your business’s information and content at any time. Snapchat might be more ideal if your audience is primarily teens and young adults.

1. Audience
Winner: Instagram

Instagram wins big-time when it comes to numbers alone. With 500 million daily active users, Instagram has an audience almost three times larger than Snapchat’s (which has 187 million daily active users).
45% of Snapchat users are between the ages of 18-24. If you intend to target a young demographic, Snapchat might have a more ideal audience for your business.
Instagram, on the other hand, generally caters to an older demographic: 59% of all internet users between the ages of 18-29 use Instagram, and 33% of internet users between the ages of 30-49 use it.

2. Filters
Winner: Snapchat

Although Instagram has tried to create nearly identical filters to Snapchat on Instagram Stories, Snapchat’s filters are still unbeatable. Snapchat is especially unique when it comes to filter animations: if you use the dog filter on Snapchat, you don’t just look like a dog, you also move like one. If you stick out your tongue, it wags like a dog’s tongue.
Snapchat also offers augmented reality effects, something currently unmatched by Instagram. For instance, you can put dancing hot dogs in your pictures and videos of the real world.

3. Stories
Winner: Instagram
In terms of design, there aren’t many big factors that separate Instagram Stories from Snapchat Stories. But there’s one critical thing to note: when you begin viewing one person’s Instagram Story, you’re seamlessly transitioned into the next person’s story unless you click out. This creates a more addictive experience and keeps you in the Stories feature longer.
Instagram Stories are designed to ensure you watch all your follower’s stories, which is likely why a 28% higher view rate on Instagram Stories over Snapchat Stories.

4. Advertisements
Winner: Instagram
Undeniably, Instagram advertising is growing: according to Klear, the amount of ads on Instagram grew 28% within six months in 2017.
Instagram ads have proven to be a worthwhile investment, too: at least 30% of Instagram users have purchased a product they first saw on Instagram. Since Instagram is often used to portray people’s ideal versions of their lives, it makes sense that it would also be a good place to evoke that envious “I’ve-gotta-have-that-now” feeling.

5. Discoverability
Winner: Instagram
Instagram is a better tool for discoverability because it offers your business a public profile option, so potential followers can check out your content whether or not they’ve agreed to follow you.
Your profile on Snapchat, on the other hand, can only be viewed by people who have added you. This barrier could prevent users from adding you on Snapchat, since they can’t preview your Snapchat content beforehand and essentially don’t know what they’re signing up for.

For more information about social media marketing for your brand or business, schedule a meeting with us and we will be happy to help.