The recently coined term, social SEO means considering social platforms as prominent platforms for optimization. To elaborate, let’s take an example. If a business based in DXB launches its website and runs search engine marketing campaigns along with organic SEO, it’s okay. However, if another business focusing on SEO in Dubai also manages to perform well on social media, who’s going to be better? The answer is the latter because obviously, they’ll have a larger following of loyal, interested customers.

So, let’s take a look at why and how social SEO can be of use to your business:

Social Mentions:

It has been nothing less than a controversy whether Google factors in social mentions or not. Matt Cutts, the former head of the webspam team at Google, had released a series of videos over the last decade with varying stances on the idea. Even though it’s still unclear, statistical analysis in any given domain shows that social mentions ultimately play an important role in developing an online identity that is both credible and profitable. Suffice it to say, regardless of whether Google factors it in your ranking or not, social mentions will go a long way in promoting your business.

Platforms to Target:

There are many platforms one can target to gain social prominence. Here’s a couple of them you should start with:


One of the major ones is YouTube. Although it’s also owned by Google, it’s a separate entity that has its own systems and traffic. According to statistics, at any given second of any given day, there are almost 1140 searches being performed on YouTube. Almost 100 hours of video content is being uploaded every minute. So, you would do well by getting some minutes in for your own business.

The thing about video content is that it is the number one way to generate confidence in your brand. Not only are you spreading awareness about your business, but you’re also convincing your audience about your product or service. Moreover, with engaging content, you’re also interacting with your target customers and increasing your market knowledge.


Not only is Facebook one of the biggest social platforms, but it’s also a whole market in itself. It allows you the chance to market your business to the millennial clientele. Although the platform has controversies surrounding it from time to time, the fact remains that marketing and promotion is unparalleled. For businesses, there’s nothing better than to have millions of people engage with them and Facebook Business allows you the chance to do just that.

You can create creative campaigns and target specific audiences with varying types of content strategies. Facebook Watch is similar to YouTube and manages to be one of the most used features of the app. You can upload videos and promote them in the form of sponsored ads or have your audiences share your content. Although this won’t help your website rank better on Google, it will certainly give you a lot of exposure on social media. A great example of this is how companies like Samsung promote their new products by having social media influencers endorse them. The millions of followers these influencers have are very likely to trust these endorsements and return the business to the company.


Similar to Facebook but with a different demographic of users is Instagram. Most of the youth or Generation Z is now using Instagram as their primary social engagement platform. Although it’s not nearly as versatile as Facebook or YouTube in its marketing options, it’s necessary for businesses who wish to target these audiences to promote their business on this platform.


Pinterest is another emerging platform that has gained unparalleled fame in recent years. The most interesting fact about the platform is that almost 81% of the users on Pinterest are females. This means that if your business is of the type to prefer female clientele and consumers, you need to target it.


There’s a lot of things one can do in terms of SEO and SMM but the fact remains that unless you’re targeting both, you’re not going to reach your full potential. Any digital marketing agency in Dubai can tell you that the online market is evolving at a rapid pace and unless you keep up with the changing trends, your business will be out of business.