Why You Need a Landing Page
A landing page is not a home page of the website but a separate tool of digital marketing. The main task of the landing page is to attract as many customers as possible who might be interested in your offer, who want to learn more about the product or service and get them into your sales funnel.

#1: Improve the Loading Speed of Your Landing Page

How much time does a visitor need to decide whether to stay on the page or leave it?
3 short seconds!
And what if they don’t even see the content because the page won’t even load? Most visitors will just click ‘X’ and leave the page. Forever.
To keep that from happening, you can:
• Make sure your landing page includes a minimum amount of heavy elements and graphics.
• Check the loading time and weight of the page with the help of special services.
• Compress images before uploading to a page.

#2: Pay Attention to Clarity
A clear, readable title that reveals the nature of the content of the entire page is an essential part of an effective landing page.
Try to avoid creative, but non-descriptive wording like:
• “We sell success…”
• “We work for you to rest”
• “Together we can touch the sky”
Headings like these don’t give visitors an idea of what your company is doing and how it can be useful to them. If you make users work to find out what your offer is and why your business should matter to them, the back button will become a call to action that sends them to the next ad in their search.

#3: Try a Splash of Color
Improve your landing page by learning from the best and most successful companies. Seek out landing pages that appeal to you and use them as inspiration.

#4: Think Responsive
Earlier it was enough to pay attention to the design and functionality to create interesting, high-quality, and effective web pages. A 100% responsive landing page can be correctly displayed on the screen of a computer or laptop as well as on tablets and smartphones. This is very convenient for users, as they don’t have difficulty reading content on a small 4-or 5-inch display.

#5: Think About SEO-Adaptive Design
You already know that landing pages are an effective online marketing tool. In addition to being used to attract potential customers, landing pages can be used to improve SEO.
Using a clean design, minimal layout, and scroll motion slider on a landing page build with valid XHTML + CSS can help you create an SEO-adaptive design.