#1: Choose a Quality Profile Photo That Reflects Your Branding
Your Instagram profile photo must represent who you are. For a brand, go with a recognizable brand logo. For influencers, entrepreneurs or bloggers, choose a profile picture which represents the work you do should do the trick. Eg. An influencer who is an expert in dancing or a ballerina would have a profile picture wearing a flowy dress, ballet shoes, and a ballet bun that clearly reflect the lifestyle fundamentals of her brand.
It goes without saying that your profile photo should be HQ (high-quality), not pixelated, and looks good on any device. Currently, Instagram’s dimensions for a profile picture on mobile are 110 x 100 pixels. However, because profile photos are bigger on desktop, upload a larger pic, which Instagram will resize automatically.
#2: Include a Keyword With Your Name
To help searchability, ensure that the name you share on Instagram is in fact your name, not your Instagram username. People on Instagram will use your real name or your company’s name to search for you.
Using a keyword in your name triples your searchability scores on Instagram. Even if your username doesn’t contain the keyword, people can still find you through the keyword in your name.
Eg. if you want to attract a target audience based in Dubai, add the word “Dubai” next to your name. Then people can find you by typing the name of the city in the People search bar. If your followers look for gardening tips, add “gardening tips” next to your name.
#3: Incorporate Target Keywords in Your Description
Making your bio easy to scan helps people quickly understand what you’re all about. You should also take advantage of Instagram’s recent feature that enables you to add hashtags and profile links in your bio. It’s a perfect place to promote your branded hashtag.
Using keywords from your niche that your target audience understands will make it clear what you stand for, what you have to offer, and whether or not your account is relevant to them. Choose keywords that reflect your strongest skills or interests that you want to highlight on your account.
#4: Add a CTA Before the Link to Your Blog or Latest Offer
Driving traffic and measuring your website clicks are important Instagram metrics for business.
Currently, if you have over 10,000 followers, you have the option of putting a link in Stories and drive traffic from there, but this tactic obviously doesn’t work for smaller accounts. Your Instagram bio is your only opportunity to organically drive traffic to your domain or special offer.
Emojis make the CTA stand out, and most people opt for the down-arrow emojis to emphasize where users should click.
#5: Use Emojis, and Custom Fonts
Finally, add some personality to your bio by adding a favorite quote you live by or share a funny line that represents your brand well. Emojis can also visually highlight specific keywords and make your bio even more scannable.