For many businesses, hiring an SEO agency represents the perfect balance between getting the necessary work done to ensure positive results to your company website and investing the time and energy needed to complete these tasks in-house. However, although hiring an agency to carry out website optimization tasks might seem like a no-brainer, it’s important to be aware that not all SEO consultancies are created equally. Before signing on the dotted line and committing your company to a long-term contract, be sure to ask potential providers the following questions:

How long have you been in business?
Certainly, everyone needs to start somewhere – and there’s a chance the new consultant will be able to obtain the same results you could achieve with a renowned SEO firm. However, when it’s your hard-earned money that’s on the line, keep in mind that a long track record of successes demonstrates that your new SEO provider isn’t just blowing smoke at you.

Staying up-to-date on industry changes
Things change so quickly in the SEO industry, so it’s important that you hire an individual or firm that’s up-to-date on the latest algorithm adjustments. To determine whether or not your chosen agency makes ongoing education a priority, look for things like white paper publication and guest articles contributed to industry websites. Any credibility indicators that demonstrate that your chosen agency is respected for its knowledge and expertise will suffice to prove that its SEO professionals stay on top of the latest news and releases.

What kind of services they offer?
While we are talking about SEO services in reality, what you want is an agency that can offer you a full range of digital marketing services. The reasons are a lot, but the most important is that with SEO alone, you cannot do much, you also need content marketing, social media marketing, email marketing, mobile marketing, ppc marketing in order to utilize all possible ways of promoting your brand or business online.

Do they have a client portfolio?
One easy way to understand more information about a company is to look at their client portfolio. If they don’t have a portfolio on their website then ask for it. Browse through the list and visit some of the mentioned websites to get an idea of what other companies are already using their services. It’s good to hire an SEO company that has prior experience related to your niche or industry or at least two related areas. For example, if you are an online retailer it is better to hire someone that has worked with ECommerce before.

How long will it take to rank on Google?
This is a trick question. Any SEO company that responds with, “We’ll be able to get your business to rank within one to two months” cannot be trusted. Period. Sure, there are on-site adjustments that can be made to a site that already has a solid domain authority and backlink profile that can move a website onto the first page of Google. There is no guarantee though, and nobody should be able to give you a response to this question without doing some research. A confident and established SEO company will research your company and provide an estimate based on competitiveness and strategy but will not guarantee first page results in a certain amount of time.

If you’re still confused about how to go about your website SEO, then schedule a meeting with us and we will be happy to help.