We all use social media practically every day of our lives, and so it’s tempting to feel as though social media marketing is easy. What’s more automatic than sending a tweet or posting to Facebook, after all? However, marketing your business via social media is not like running a personal account. It requires careful planning and analysis, constant tweaking and the creation of high-quality, bespoke content.

Fortunately, there are a number of tools on the market designed to make social media marketing that much easier. Here are five of our favorites.


Hootsuite is one of the most popular social media marketing tools on the market. It has a flexible pricing scheme ideal for businesses of all sizes, and a range of high-profile users from Oakley sunglasses to Levi’s. The features are broken down into four categories: Publisher, Engagement, Analytics and Platform, letting users manage every aspect of social media from posting content and engaging with users to analyzing effectiveness. There’s a reason why this holistic, easy to use software suite is so popular.

Sprout Social

Another market leader, Sprout Social also offers flexible pricing, with the option to switch plans at any time should your requirements change. Like Hootsuite, Sprout Social offers a broad ranging social media management toolkit encompassing publishing, customer service, analytics, engagement and more. Social Driver compared the two tools in an effort to discover which was best, but both are highly effective and tend to suit different businesses at different times in their development.

Tweet Deck

Unlike Hootsuite and Sprout Social, TweetDeck is a powerful, specialized tool designed exclusively for use with Twitter. Also unlike Sprout Social and Hootsuite, it’s completely free to use. This dashboard application lets you monitor multiple timelines at once, schedule tweets to be posted in future and enable alerts to keep up with user engagement.


SumAll’s USP is that it lets you better understand your complete social media audience, in order to develop superior social media marketing campaigns and improve conversion rates. It’s primarily (but not exclusively) an analytics tool, bringing together all of your social media audiences in a single, easily digestible group. It’s a data-driven solution most effective in the hands of savvy social media marketers.


Klout, as the name suggests, is designed exclusively to harness the power of social media muscle. It’s a toolkit for identifying and engaging influencers in your sector, helping you to generate earned media and spread your influence through various social media channels. It comes with an analytics function, too, so you can determine how effective your campaigns have proved.

If that still all sounds like too much effort then don’t despair!  Here at Zoom Digital we are a dab hand at managing social media channels for clients. So get in touch to find out more.