Marketing is a major function for every business. The marketing landscape is constantly shifting, evolving and becoming increasingly complex as consumers rely on a multitude of devices to consume media. For marketers, keeping up marketing activities can be daunting. However, marketing automation tools can streamline a variety of marketing functions, enabling teams to focus their efforts on other core tasks that effectively nurture leads and drive revenue. We’ve identified a range of leading marketing automation tools offering robust features and capabilities to simplify many otherwise time-consuming marketing activities.

HubSpot

HubSpot is a Software Company for Inbound Marketing and Sales. Hubspot is specifically designed considering small and medium-size business and provides marketing tools for web analytics, landing page, social media marketing, search engine optimization, content management, etc. It is an Inbound Marketing Software which helps to launch marketing campaigns in a short time but in an effective manner. HubSpot is an “all-in-one marketing software” and can choose to either integrate the software into your current website, or build your company’s entire website on HubSpot—it acts as a content management system (CMS), as well.

Pardot

Pardot is a software as a service (SaaS) marketing automation platform by SalesForceoffering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It is one of the best solutions for small to midsize companies which are looking to streamline the efficiency of their marketing and sales team. Pardot B2B Marketing Automation provides powerful and smarter marketing program for marketers.
Pardot automates common marketing tasks, including:

  • Tracking customer behaviors
  • Creating digital marketing campaigns
  • Web form management
  • Website tracking
  • Search engine optimization (SEO)
  • Social marketing
  • Landing page marketing
  • Creating reports to track performance
  • Lead generation
  • Personalization of landing page content for the current viewer

ActiveCampaign

ActiveCampaign is an intelligent platform that makes it easy to leverage marketing automation. The platform enables sophisticated design, automated marketing processes that save time and generate additional revenue for your company. It is a popular Email marketing service with third-party integration, different types of auto-responses, etc. It provides a solution for the business that needs their contacts for various purposes. The tool tracks website visits, various events of the customer and based on that it provides real-time analysis. Valuable customer data are organized in a good manner and automatically consolidates the communication.

Aritic

Aritic is an all-in-one marketing automation software platform for digital marketing team or SMBs. It helps to build relationship with leads, automate marketing campaigns and convert leads to paying customers easily. Aritic CRM and Aritic Desk are full-stack customer relationship management and service desk application which effectively helps business to maintain a continuous relationship with their end customers.

To know more about automating your marketing, get in touch with us today.