In the past few years, design trends have pushed towards rampant creativity—abandoning grids and traditional stock photos for vibrant illustrations, bold color schemes and asymmetrical layouts. Other years, technological advancements have led to websites becoming smarter. Gathered here are the dominating web trend predictions for 2019, but this is by no means the last word on creative innovation.
Serifs on screen
We’ve all heard the rule that serifs are for print and sans serifs are for screen. While sans, with its clean readability, is still the go-to for longer bouts of website copy, more and more brands are turning towards bold serifs in other aspects of their designs such as headers and callouts. There’s a good reason for this: serifs were designed to be decorative, making them perfect for emphasis.
Color is one of the most important elements in a website. It cultivates a mood, unifies a brand and guides users through an interface by creating visual landmarks. For 2019, we’re seeing daring black-and-white web design making impressive statements. White by itself is clean and reserved whereas black is strong and assertive. Combine these and you get an altogether striking look.
Natural, organic shapes
Though web pages are typically set up for systematic grids, designers are turning towards natural shapes and smooth lines. Geometric structures such as squares, rectangles and triangles with their sharp corners do create a sense of stability, but 2019 trends are more concerned with a feeling of accessibility and comfort. Because organic shapes are naturally imperfect and asymmetrical, they can provide depth to a web design that makes page elements stand out.
Micro-interactions are events with one purpose: to surprise the user and create an event that is inviting and human. Every time you take a small action on a website or app and there is a specific response to it, this is a micro-interaction. When you refresh a Twitter page and hear a beep, this is a micro-interaction. Or when you check Facebook, the red icon displaying your message count is—you guessed it— a micro-interaction.
Chatbots have been up-and-coming for a while now but will finally move into the spotlight in 2019. This is mostly due to the advancements in AI and machine learning, making them more intelligent and efficient. The new chatbots will be showing up more and more on web pages with higher levels of customization than we’ve seen in past iterations.
Even more video content
You don’t need an explainer video to tell you that video content for the web is nothing new. Video not only diversifies the page but caters to an on-the-go audience who don’t have the time to scan through a lot of text. What is new is the move Google has made toward mixed search page results, featuring video content above standard web pages.
Perhaps one of the most classic and timeless web design trends, minimalism is often the go-to aesthetic of choice. The fewer elements and content on a website, the less your audience will have to think. If a website is designed in the right way, it will show the user exactly what she is looking for.
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