What is web design?

Web design is the process which aims to create an efficient, effective and engaging interface by conceptualizing, planning, and designing to display information and features and demonstrate layout, test styles, colors, graphics and images that deliver various pages to your site visitor.

What is digital marketing? 

The promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Importance of web design

We are living in the digital era where the web is ever present in most of our lives every day and we cannot connect with people around the globe without the Internet.

Whenever you find out about and are interested in a company of any size search you will research it on the internet. So it becomes an essential part of a business to have a digital presence whether a website or social media channels. A professional website is one of the best ways to let people know about your company or business and it doesn’t require a large amount of budget. a website, the first thing that people come across is its design or layout that will create a great impact on visitors. It has been rightly said about design that:

Your website needs to look great and give a positive user experience,  The first thing that visitors will see is the design or layout which will create a lasting impact on visitors. It has been rightly said about design that:

“A man is known by the Designs He Keeps.” Ambar Bhusari

So there must be an interactive and eye catchy web design that can easily grab the attention of the visitors. Web design is not just a medium of demonstration of your company but it is a form of media that allows anyone to get information. In this regard, a website design acts as a communication between the company and the visitors, so it must be a unique and interactive design.

According to a study conducted in 2013, around 75% of people judge the reliability of a business or company by its website, and the reliability is directly associated with the consumer’s reaction towards a purchase action. A good web design ensures customers about a legitimate and trustworthy business.



Another reason to have a professional, effective website design is the brand message that is clearly conveyed. You have to present the core messages of the company by ensuring strong visualization. 


Key Considerations

First of all, you have to deliver a well designed, well constructed, user-friendly website to achieve good results in digital marketing.  Search Engine Optimization (SEO) is important to maximize organic traffic. If your website has good visibility, information is laid out in a logical manner and is fully optimized for search engines then over time your rankings will improve and you will begin to appear in the top spots organically on a SERP (search engine results page) thus driving more organic visits.


At Zoom Digital our qualified team will help you to create a great web design. Contact us today to learn more about our services.