We are well into the New Year so it’s an ideal opportunity to investigate the future direction of website design.

As innovation advances and technology becomes an even more important part of our day to day lives expectations are higher than ever and that’s particularly true of online user experiences (UX).

Personal, interactive, engaging and relevant some of the keywords that should be focused on when it comes to UX. Web designers face the constant challenge of developing a website which understands and responds to its users throughout the journey.

1.    The end of traditional web design

The idea of website composition in the traditional sense is fading away. As Eric Meyer expressed in a recent edition of the Offscreen magazine he no longer calls himself a web designer but instead calls himself an “experience designer”.

In traditional web design, the focus was more to make the tech look great to its viewers. But web design is more than that and in recent years has transformed into something bigger.

Web designers (or experience designers) no longer simply make sites “look beautiful”, they now have to ensure a positive and memorable experience for their users


2.Conversational UI

2016 was a major year for conversational interfaces, as  Chris Messina, the founder of the hashtag and previous Google stated:

“2016 will be the year of conversational commerce.”

Chris suggested in this article that individuals will cooperate more than ever with companies, branded and services through chat, messaging, and other natural language interfaces.

As messaging platforms, (for example, Slack, Facebook Messenger, or WeChat) are overwhelming social networks and application downloads, companies are beginning to consider routes on the most proficient method to use this change.


3. GIFs & other animations

Plenty of sites and applications utilize animations – it’s nothing new. What’s new is that GIFs are going standard.

As Ash from Buffer stated:

“GIFs are incredible. Furthermore, they’re all around.”

Now built into Facebook and Twitter, GIFs can also be utilized for your web design.

But don’t abuse them – they work admirably to draw a client’s consideration. GIFs empower you to give a richer product experience, explain a work process, or just provide a how to guide for your clients.

Also, with several GIF creation tools, (for example, Photoshop, Giphy, or record.it) web designers are not constrained with their designs.


4. Next generation of responsive design

Responsive design will continue to dominate since it is critical to ensuring a good UX across all formats and devices.

CSS media queries offer websites flexibility and allow them to adjust as per the different devices the site is being accessed on.

In April 2016, Google changed its ranking algorithm to prioritize websites that have optimized content so this has made web designers and developers sit up and take notice.



5. Long-scrolling websites

There are a pro’s and con’s to long-scrolling websites. All in all, we do see increasingly long-scrolling websites, basically to the achievement of apparently bottomless websites like Facebook, Twitter, or Instagram.

Facebook, Twitter, and Instagram permit clients to scroll infinitely, continually pulling in new content. Many sites are getting rid of menus and tabs and rather putting everything on one, long page. The site can be separated with pictures, typography, and videos to add some excitement to the experience.

Better continue on scrolling.


6 Typography goes big.

Typography is getting bigger and bolder.

Officially 2016 saw an increase in size and ‘out-there’ designs however this trend isn’t stopping anytime soon.

Brands will go greater, more attractive, and even full screen. Dynamic colors and textures will be added to interesting and vibrant textual styles to make an overall “stunning” design.

Bold use of typography works well each to engage and keep the user’s attention. Large typography is effective to break up the grids, particularly if the site has a long scrolling page.




At Zoom Digital we have in-house team of awesome web designers to help you with your project. Whatever your requirements we’d love to hear from you.  So do you want to meet for a coffee and talk about web design and app development? Contact us