The recent developments in the cyberworld require all websites to follow certain trends in order to rank on the search engine. It’s not as easy as filling your site with keywords and it’s certainly not enough to have a visually appealing website. Today, every business understands the importance of first-page ranking for lead generation and therefore, competes for it too.
You can either pay search engines and have your results displayed on top or you can go the hard way to attain the top rankings. The tricks and tips you should follow to get on top of search result pages in 2020 along with a bonus tip that can help you rank your website are as follows:
Raising Awareness (Branding):
Branding means establishing a recognizable identity and is one of the most important things that you need to do. Branding is often associated with marketing. Marketing your business and your company will eventually improve your visibility and improve rankings in the search engine portals. It’s impossible to rank on top without a credible identity that takes some time to make. You can start by getting a lot of mentions in the form of backlinks from high authority websites in the industry.
For example, those who wish to show up for search results for keywords like real estate listings, not only will they need to have a credible and trustworthy presence on various platforms, but backlinks as well. The more backlinks you have means the more endorsements you have on your side. Bear in mind that depending upon the keyword you choose to compete on, the competition can get tougher. If you’re competing with some of the big-time companies, chances are you’ll need more than a few hundred high quality backlinks.
Domain authority in any industry means the credibility your business has in that given industry. Obviously, people will trust a credible real estate company for their content online more than a doctor writing about real estate. You can establish a good Domain Authority by getting mentions from credible sources. You’ll have to find a lot of credible sites that can help raise your credibility.
Now, for raising your domain’s authority, the trick is to get backlinks from credible and authoritative sites. Domain authority is also a metric score by MOZ that checks to see if the overall credibility of the site is authentic enough to be cited. It is considered to be a significant factor for search engine rankings. One can assume the importance and working of the DA metric score with the following example:
A backlink from a site with a DA score of 60+ is way better than 10 links from sites of DA score less than 30. Obviously, if you get a reputable site to link back to you, that’s a huge win.
However, in order to get someone to link to you, you need to provide them with amazing content as well. It’s obvious that websites with high DA will only link to established businesses or so. But that doesn’t mean you can’t provide them with great content because no one rejects that offer.
The most important thing that search engines have now shifted their focus on is the proper website content optimization. Needless to say, this is something that has been worked towards for a long time. Search engines want to satisfy the users’ search intents and the best way to do that is to provide them with valuable, helpful content.
Thus, search engines rank websites that provide wholesome and detailed content that offers a lot of information. Not only will it have to be complete and explained, but readable as well. That means you can’t play around with dense vocabulary. A lot of websites are getting penalized for their bounce rates. The main reason is that the content on the websites is difficult to read or understand by the users.
Furthermore, driving traffic to your website requires that your website fulfills the needs of the user’s search intent. That means, if the user is looking for information, they get it all on your site. Similarly, if they’re looking to purchase something, you need to make sure the website page you’re trying to rank offers the specific products. Obviously, from there on, you can make them roam around on your website by showing them carousels and other items. For informational intent, you can suggest relevant reading material and make sure to internally link your site as well.
Another important thing about content these days is the graphical illustration and embedding video content on your website. This can go a long way in making your website visitors stay and understand everything that they need to. For example, fitness sites can offer video content of various exercises instead of writing about it all. It’s obvious that not all people around the world have the same names or use the same lingua franca for everything. Therefore, go for videos and infographics as much as you can. A picture is indeed worth a thousand words, particularly when it comes to grabbing the user’s interest and attention.
This can go a long way in ensuring that the user stays on your website for a long time. For this, you need nothing less than the best digital marketing agency in Dubai. They will provide you with the best development, management and SEO services that your business needs.
If all of the above is going perfect but your website pages are designed in an unattractive way, it’s all in vain. Similarly, some sites that have a weird combination of background and font colours can lose traffic. Moreover, the placement of the content on your website is key to making sure that your user doesn’t find what they need and still doesn’t leave the site. Careful placing of ads, carousels, related links and more is a great way to reduce bounce rates.
In addition to this, we all know that optimizing websites for smartphones is crucial. Since more than 60% of online traffic is of smartphone users, you need to offer a mobile-friendly website. However, that doesn’t mean that you focus solely on that and ignore the possibility of getting desktop visitors.
If you want your website to rank, it will need to satisfy the above-mentioned conditions. This is going to be the case even if you opt for a paid marketing strategy as well. You don’t want to waste your money getting clicks from users that are going to bounce off of your site.
Since you read everything above and are familiar with how search engines work, here’s a little extra tip for you.
Think about how the search result pages appear for any query on Google. You’ll see that there are featured snippets right after paid ads. Then, there are “People also asked” FAQs that take up a lot of space. These are the places that you need to compete for, more than the first rank below them.
Although it seems tricky to fight to answer questions that satisfy the user’s intent and makes them leave; you can try making your content attractive enough to make them curious for more information. You need to understand and cater to the search intent of the users. Try satisfying the search intent and still leaving clues for more information that they’ll need.
Similarly, if you wish to go for the FAQs section, try adding a FAQ section of your own at the end of every content section. This will make Google pick that up and rank your site for those questions as well.