A lot of people are spending much of their time trying to get their website to rank on top. Even though they might be trying out very strategic ideas and implanting them on their site, it might not be working.

We all know that it takes at least 4-6 months for SEO to start showing results. Unless of course, you’re going for black hat SEO techniques. However, even in an average competitive market, you must be able to witness a few results after putting in some work.

This isn’t just the case with people who are trying to do their own SEO. It could even be a problem with people who have tried hiring an SEO agency in Dubai to work on their organic growth. So, let’s focus on the possibilities of what it is that you could be doing wrong:

Site Speed

Most of the time, people don’t understand that even if your website has everything top-notch, its loading speed could be an issue. There are many reasons as to why your site is not loading up as quickly as other sites would. The maximum amount of time that a user spends waiting for a website to open before closing it down is 3 seconds. Whereas, most of the sites that aren’t fully optimized take about 7+ seconds to load. This means that even if your site loads in 5 seconds, it’s not good enough. Whether you have a landing page or a fully dynamic website, you need to optimize for site speed.

You might have everything right down to the last dot but just because your users aren’t waiting the additional 2 seconds, your hard work isn’t paying off. Therefore, it’s imperative that you work to improve the speed at which your site loads itself perfectly. To do this, you can try reducing the size of everything that is included on the website. Images and video content on the site are examples of the data that is responsible for slowing a site down.

Mobile Optimization

It’s surprising and disappointing to see people make a huge effort on their website’s desktop versions but not pay attention to the mobile version. This is one of the biggest drawbacks that your website can have in the eyes of Google. Since more than 70% of the total internet traffic is on smartphones, you can’t underestimate the importance of mobile optimization.

Mobile optimization means that you work on the presentation and user experience of the website on smartphones. It’s really simple to design a desktop site while adding all the fun creative content on every page. However, if everything on your website doesn’t adjust to the screen and platform of all types of smartphones, you can say goodbye to your hopes of ever ranking on top. It’s imperative that you integrate and embed everything that’s on the desktop version of your site on the mobile one. This includes all media content as well as navigation, menu, interaction bars, etc. If your site has chatbots on it, you need to make sure that you provide the same service on the phones as well.

Content Optimization

Google has asserted the importance of content on numerous occasions. Needless to say, unless your content is top-quality, unique and most of all, informative, it won’t be able to rank. Lately, SERPs are showing ‘featured snippets’ that give the exact answer to the query a user types in the search bar. This can only happen if your website is offering the best content on a certain topic in terms of relevance, importance, and credibility.

Most people have concerns about becoming credible and authoritative enough to have a good DA (Domain Authority). For those people, it should be clear that you don’t necessarily need to be a corporate giant or a well-established brand. You just need to have well-researched and genuine content that everyone will agree with. This will, in turn, lead to them quoting and mentioning it on numerous occasions and thus, you’ll get organic reach and acknowledgment.

Website Navigation

Another aspect that you might be missing out is making your users stay on your website. Many websites that have some great content often experience this issue. In various cases, websites that have amazing content that successfully attracts visitors often witnesses the same visitors bouncing off the website. That is most probably because your website isn’t navigation-friendly. To put it simply, your website doesn’t give an easy enough idea as to where to proceed and from where.

Moreover, it could also mean that your content isn’t linked with other content that exists on your website. Try linking your content with your previous content and make sure that the relevant posts appear at the end of the current article the user is on. It’s one thing to attract visitors enough to make them visit. It’s equally or even more important to make them stay after they’ve got what they need. For that, you need to give them related information that they’ll surely find interesting enough to open.

Keyword Targeting

This is perhaps due to the lack of SEO knowledge or implementation. Mistakes in keyword targeting mean that whoever is doing your SEO isn’t targeting the right keywords for your business. In fact, even if they’re going for the most obviously used keywords that are difficult to compete in, it’s important to find all the best keywords. Moreover, you also need to make sure that you’re optimizing your content for voice searches as well. In addition to this, there’s also the concept of long-tail keywords that make it easy to target audiences since not many people would be competing for them.

You need to think out of the box if there are too many ideas taking up space inside it. To put it simply, you’ll have to come up with creative ideas for keyword targeting in order to surpass the competition. For this, you or anyone who’s working on the websites’ SEO will need to use tools for smart keyword research. Try hiring intelligent teams of digital marketing consultants to help you with this task.